Before the Castle: How Mixue Was Really Built, 1997–2017 (opens in new tab)
FoodBud's 12-part translated and annotated edition of Zhang Hongfu's Mixue founder-history memoir, with the source text kept separate from FoodBud analysis and notes.
Global foodservice intelligence
Data-backed intelligence on how restaurant, coffee, and tea chains grow, franchise, and expand across markets — every figure tied to a source.
FoodBud's 12-part translated and annotated edition of Zhang Hongfu's Mixue founder-history memoir, with the source text kept separate from FoodBud analysis and notes.
A visible cluster of U.S. franchisee bankruptcy filings shows the franchisor gap's other side: royalty and supply-chain revenue can hold up while franchisees absorb rent, labour, food inflation and debt at the store level. Four cases, read on their own basis.
Domino's Q2 looked contradictory: U.S. same-store sales barely rose, international comps slipped, but revenue still grew. The answer is the model. Domino's is a franchisor with a supply-chain engine, and Q2 was a logistics quarter hiding inside a pizza headline.
Jersey Mike's filed to list on the NYSE as JMKE. Read it as a franchisor, not a sandwich chain: ~$4.2B of 2025 systemwide sales, ~$724M of fiscal 2025 revenue, ~99% franchised — and an implied equity value that is a valuation output, not operating scale.
Mixue has more stores than McDonald's or Starbucks, but that does not make it the world's largest restaurant company by sales. It is a franchise-led, supply-chain-monetizing system where store count, GMV, revenue, and market value all mean different things.
Darden owns and operates its restaurants, so its $13.2B in FY2026 revenue is its actual scale — the company-operated mirror image of a franchisor's system-sales gap. The clean yardstick for company-operated revenue.
Same-store sales is the most-quoted number in restaurant earnings and the most misread. A comp is a traffic effect times a price-and-mix effect — decompose it into transactions and check before you judge the business. The analyst's lens, with worked examples from Starbucks, McDonald's, and Darden.
A franchisor's system sales and its revenue are two completely different things — and the gap between them is the franchise model itself. How $139B of customer spending becomes $27B of McDonald's revenue, why Domino's ratio is higher (supply chain), and the cross-basis comparison that misleads everyone.
Five of the biggest Western restaurant brands in China — KFC/Pizza Hut, McDonald's, Starbucks, Burger King, Domino's — and not one is a wholly-owned, HQ-operated business. The discipline that keeps you from misreading all of them: the footprint belongs to the operator, the royalty belongs to HQ, and the two must never be stacked.
Sysco is buying Restaurant Depot's parent for ~$29.1B — the largest deal in its history, in the invisible distribution layer beneath every restaurant. A distributor is sized by revenue and share, not operator metrics; and the price isn't Sysco's scale.
The 2026 China F&B Hong Kong IPO wave is record-breaking and sharply split — Mixue +130%, Nayuki −94%. A caliber framework for reading it: the franchise rate decides the basis, and the subscription multiple decides nothing.